northeastern university marketing and communications

Lead Faculty. (4 Hours). If you are faculty or a current student and are interested in submitting your work to Showcase: 102 Ryder Hall COMM2500. (1-4 Hours), COMM4994. (4 Hours), COMM6631. Through canonical works and contemporary case studies, students examine communication, technology, and society in the context of relationships, design, identity, mobility, value, labor, ethics, community, and belonging. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. Presents the principles, history, and methods of public relations; processes of influencing public opinion; responsibilities of the public relations practitioner; and analyses of public relations programs. Market Focused Strategy. Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. (3 Hours). The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. Boston, MA. (3 Hours). Offers students an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues. The final project is based on reflective thinking, critical evaluation, and creative application. Opens New Window. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. Forms 2020-2021 Faculty Accomplishments CSSH Weekly News Submissions Faculty Profile Updates Faculty Research News. Creating and Sustaining Customer Markets. Emphasizes families of color, families with LGBTQ members, and solo parent families. Focuses on marketing analysis and planning. | The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. Also focuses on sexual health. Analyzes the ways that visual materials impact our daily lives using readings, examples, and discussion. Communication and Inclusion. (4 Hours). Materials covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. (4 Hours). Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. (4 Hours). Does not require coding or algorithm development. Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Prerequisite(s): ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C, COMM3304. | Offers independent work under the direction of members of the department on a chosen topic. Introduces students to frameworks that help explain current issues in electronic marketing. Develops skills in public communication. D'Amore-McKim's Mary Steffel on TedX: How I overcame decision paralysis Opens in Modal, Center for Health Policy & Healthcare Research, Northeastern joins forces with Suffolk Construction to build the future of data, Steffel named a Poets&Quants for Undergraduates top 50 professor, When it comes to social media, consumers trust each other, not big brands, Bart named a Poets&Quants for Undergraduates top 40 professor. MKTG6287. The PDF will include all information unique to this page. COMM6320. During this Dialogue of Civilizations, students study key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on entering companies, the influence of international competition, market segmentation, and strategy decisions specific to Asian marketing. (4 Hours). Communication and Gender. Northeastern University Senior Marketing Manager in the United States makes about $64,498 per year. 'Contemporary' refers to the models and theorists from the second halves of the 20th and the 21st centuries. Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). Includes the use of microphones, headphones, and recording equipment while in our audio lab. COMM3451. Opens New Window. Offers an in-depth look at how persuasive health campaigns are designed and executed. (4 Hours). Develops and refines skills in the art of sportscasting. Dean's Research Fellows. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. May be repeated without limit. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. Introduction to Marketing. Metaphorically and literally, the class takes the trip from Vienna (Hitlers formative years) via Munich (the site of much of Hitlers early struggle for power), to Berlin (the former Nazi capital). The concentration in marketing encourages students to examine marketing as a driver of business growth, while considering the ethical and sustainable practices that are necessary for business and societal benefit. Trademarks & Licensing Samantha Harasen srbaker@uw.edu 206-543-0773. Other marketing-related options available to students include a minor in marketing and both concentrations and minors in brand management and marketing analytics. Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. Principles of Organizational Communication. Social Media Analytics. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Principles of Argumentation. Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. Offers students an opportunity to analyze artifacts from recent political campaigns such as stump speeches, campaign debates, campaign advertising, and formal campaign speeches such as nomination acceptance addresses, concession and victory speeches, and inaugural addresses. Tons of great salary information on Indeed.com (4 Hours). (4 Hours). (1-4 Hours). (4 Hours). Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. MKTG4220. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. Communication Theory. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Offers analytic insight on methods people use to communicate different types of social action through body language. Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Through a series of discussions, screenings, homework writing assignments, and in-class writing workshops, offers students an opportunity to gain the skills to produce commercially viable content. Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly . Students are given an historical perspective and a state-of-the-art analysis. Offers students the opportunity to participate in the process of conflict assessment and to explore various negotiation strategies as well as discuss the role of forgiveness in conflict situations. May be repeated once. Youth and Communication Technology. Marketing Technology Management. Focuses on the marketing research process and the analysis of data using software applications. (4 Hours). Northeastern University is a private institution that was founded in 1898. Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. Critical Creative Practice. One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. Succeeding in the Platform Economy. Argumentation Theory. (4 Hours). Independent Study. MKTG6200. MKTG4510. (4 Hours). #Black Twitter and Black Digital Culture. Studies the ways in which communication can influence (and possibly resolve) turmoil in close relationships. (3 Hours). Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. (4 Hours). Carl Zangerl is the Faculty Director for Graduate Communication and Human Resources Management programs and the Lead Faculty for the Master of Science in Corporate and Organizational Communication. COMM3304 and WMNS3304 are cross-listed. Dating apps are more specific and numerous than ever. As a capstone course, the course also provides a transition for students from the role of receptive learners to independent researchers who can identify, answer, and defend research questions at the intersection of rhetorical theory and its neighbors (theories of argumentation, humor, style, politeness, courtship, and the like). * * * * * * Behrakis Health Sciences Center . Personalize your path. May be repeated without limit. Producing for the Entertainment Industry. MKTG6120. Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. Examines the intersection of law, policy, and new (or relatively new) information and communication technologies. Offers an overview of the concepts, methods, tools, and ethics of communication research. Examines the impact of technology on the marketing of goods and services. Surveys the communication process in complex organizations. Boston, MA 02115. Swipe on Tinder or make the first move on Bumble. (4 Hours). 360 Huntington Ave., Boston, Massachusetts 02115 Political Communication. Family Communication. Introduces students to the basic statistical concepts used by communication researchers. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). Covers why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. Culminates in a final project, in which small groups of students complete an episodic show that will be judged by a panel of professional television writers. Encourages students to share and translate their findings for relevant academic and professional communities. Offers students an opportunity to work in teams to produce and direct television using remote video equipment. Graduate Research Practicum in Marketing. May be repeated without limit. COMM2200. COMM2300. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. About. Focuses on research opportunities arising from applications of new algorithms and technologies to generate consumer insights and automate product recommendations; improve privacy-preserving personalization; understand the increasingly complex advertising landscape and smart devices ecosystem; capture and analyze large unstructured data such as biomarkers, geolocation, networks, video, voice, and text in order to improve consumer experiences. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Offers an Advanced Writing in the Disciplines (AWD) course. New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. Offers advanced training in video production techniques, emphasizing remote location shooting. (3 Hours). COMM2750. Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? COMM3655. Students apply course topics to their organizations and analyze real company customer satisfaction data to provide managerial insights for a decision maker. Explores planning, research, production, and other elements that go into successful advertising. (4 Hours). Covers all aspects of field production from the preproduction process of intensive research and development of story ideas to the technical aspects of filming, lighting, sound recording, digital editing, and graphics. Introduces opportunities and challenges related to managing diverse marketing technology applications such as multichannel marketing campaign management, marketing resource allocation, marketing automation, and content and social media marketing through case studies and exercises. Reviews contemporary issues and concerns. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. The Department of Chemical Engineering at Northeastern University is seeking a motivated and energetic person as the Marketing, Communications and Events Coordinator. We live in a modern "risk society"preoccupied with assessing, debating, preventing, and managing potential hazards to our health and safety. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. Focuses on the entire sales effort. Course content may vary from term to term. 617.373.3386. Posted: February 03, 2023. c.zangerl [@]northeastern.edu. . Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. Emergency Information Examines strategies for identifying, selecting, and deploying marketing technologies in organizations and communicating with information technology colleagues and vendors. Introduces students to the landscape of mobile communication technologies. Uses case studies and exercises to offer a broad overview of creative marketing applications across multiple industries and touchpoints. Creating Customer Value through Artificial Intelligence. Through case studies and class discussions, offers students an opportunity to confront real-life ethical dilemmas and learn to apply ethical frameworks to evaluate and resolve them. Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. Examines the symbiotic relationship between sports and media, as well as how communication affects team culture, player-coach dynamics, crises in sport, race and gender issues, international relationships, and fandom. Explores demographic, lifestyle, social, and cultural trends and their impact on consumer attitudes, motivations, and behavior. (4 Hours). Integrates students experiences in cooperative education with classroom concepts and theories. Marketing stimulates different electronic word-of-mouth content to drive online and offline performanceKoen Pauwels, Zeynep Aksehirli, Lackman, A.International Journal of Research in Marketing2016, Demonstrating the Value of MarketingHanssens, D. M., Koen PauwelsJournal of Marketing2016, The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkde Haan, E., Wiesel, T., Koen PauwelsInternational Journal of Research in Marketing2016, No Comment?! Takes a broad view of what mobile, communication, and technology mean in the past, present, and future, encompassing a range of digital and nondigital objects as well as technological and communicative practices. Aletha Rodgers | Communications Project Coordinator. COMM2301. Emphasizes methods for the identification, acquisition, and retention of customers in a way that provides mutual value to the customer and the organization. Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. Examines the development, procedures, economic functions, and responsibilities of advertising. archives@northeastern.edu Send Feedback or Report a Problem Also examines contemporary issues in marketing that can affect organizational success. Introduces the fundamental principles of communication law and ethics. Challenges students to consider privacy as a legal, technical, socioeconomic, and cultural artifact. Also covers strategy and tactics that can be developed and communicated, with accountability in mind. Persuasion and Rhetoric. COMM2555 and GAME 2555 are cross-listed. 360 Huntington Ave., Boston, Massachusetts 02115 Assesses responses to crises using ethical principles such as transparency, two-way symmetrical communication, and timing. MKTG4508. Counts as MKTG2201 for business minors only. (4 Hours). (4 Hours). TTY 617.373.3768 Offers a broad overview of marketing technology applications across multiple industries and touchpoints. Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Customer Performance Modeling. Special Topics in Communication Studies. (3 Hours). Independent Study. Public Relations Principles. (4 Hours). Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. Content is adapted by the faculty depending on the location of the class. COMM6505. Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. New Product Development. At Northeastern Illinois University, we embrace originality and self-expression in all its forms. Taught in London. Professor of music and media and screen studies Murray Forman remembers when he first became hip-hop identified, hearing the opening lyrics of Grandmaster Flash and the Furious Fives The For the many Taylor Swift fans who tried to secure tickets to her Eras tour, the process was grueling. (4 Hours). Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. our expertise Highlights An Award-winning Campaign. Production Practicum Abroad. Digital Marketing. COMM3307. Designed to help students become knowledgeable consumers and limited producers of communication research. The Assistant Director will develop the strategy in . Marketing and Communications Manager. Attribute(s): NUpath Creative Express/Innov, COMM1113. Business and Professional Speaking. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. MKTG6222. (4 Hours). Ethical issues in persuasion are addressed throughout the course. Exposes students to the elements and terminology of studio production using multiple cameras, live switching, audio mixing, and studio lighting. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. COMM1101. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. (4 Hours). Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. Topics covered include blasphemy, commercial speech, copyright, defamation, fighting words, free press/fair trial, hate speech, heresy, incitement, obscenity, political speech, pornography, prior restraint, public forums, special settings (such as schools, prisons, and the military), symbolic speech, threats, and time-place-manner restrictions. 2022-23 College of Professional Studies Undergraduate PDF, Bachelor of Science in Business Administration, BSBA, Bachelor of Science in International Business, BSIB, Accelerated Bachelor/Graduate Degree Programs, College of Social Sciences and Humanities, College of Professional Studies Undergraduate, and in most DAmore-McKim combined majors, 360 Huntington Ave., Boston, Massachusetts 02115, Quantitative Analysis of Consumer Data (if not taken as a required course), Enabling Technologies for Consumer Engagement, Marketing Research (if not taken as a required course), Undergraduate Research Practicum in Marketing, Managing Customer Engagement in a Service World. TTY 617.373.3768 (4 Hours). COMM2912. Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4502. 617.373.5445 [email protected] Thomas Michael. Studies the importance of customer insights to business success. Uses readings and in-class activities to consider how values and principles that have historically been deemed important apply to the world of new information and communication technologies. 617.373.2000 Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Attribute(s): NUpath Interpreting Culture, COMM1225. May be repeated without limit. (3 Hours). (4 Hours). Introduces voice-over acting techniques for TV commercials, radio, multimedia, and various styles of presentation for both audio and video projects. COMM2451. MKTG4993. Introduces students to the College of Arts, Media and Design. Diversity & Inclusion. Course content depends on instructor. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (MGSC 1201 with a minimum grade of D- or MGSC2301 with a minimum grade of D- or MATH2280 with a minimum grade of D- or ECON2350 with a minimum grade of D- or MATH3081 with a minimum grade of D- or POLS2400 with a minimum grade of D- or IS3500 with a minimum grade of D- or PSYC2320 with a minimum grade of D- or PHTH2210 with a minimum grade of D- ), MKTG3402.

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